Buying Promotional Coffee Mugs

Sunday, December 5, 2010 1 comments
Why Buy Custom Coffee Mugs?

When it comes to marketing, promotional coffee mugs are one of the most cost-effective ways to attract attention to your organization. Did you know that over 50% of the US adult population drinks coffee every single day? Maybe it's the intoxicating aroma, the rich color, or simply the ritual of pouring a cup that draws you in. Coffee kick-starts your day, caps off a great meal, and enhances conversations with friends. Whether you have a cup-a-day habit or choose to partake more frequently, there's no disputing that coffee is an important part of American culture. So what better way to promote your brand than with custom coffee mugs?

They not only have a higher perceived value than many other promotional items, but they also have a lasting usefulness that other business gifts lack. You probably have at least one imprinted coffee mug in your home or office that you've used again and again. With so many choices in styles and materials, it can be a daunting task to choose the right promotional mug for your business. Let's take a look at some of the most popular types of custom mugs.

Coffee Mug Types

Classic Coffee Mugs

The classic coffee mug is uniformly cylindrical in shape, with a handle, but it comes in a variety of sizes. A basic 11-12 ounce mug is an economical choice for those on a budget. We offer several with full color imprint capabilities.

Bistro Coffee Mugs

The stylish rounded bistro mug, modeled on the mugs from which one might sip cafe au lait at a sidewalk table in Milan or the Cote d'Azur, is a popular alternative style and nice for displaying logos with rounded edges or flowing script.

Cafe Coffee Mugs

If your logo has a crisp, modern design, choose a mug with sleek lines for a contemporary flair, like our tapering cafe' coffee mug. This category also includes 16 oz. latte mugs for everyone who needs their espresso-and-foam fix in the morning.

Camper Coffee Mugs

For those who want a nice, big mug with a rugged feel, the camper coffee mug is ideal. Shorter in stature but wider in diameter, these mugs hold 14 or 15 ounces and have a flecked finish that brings to mind evenings around the campfire.

Diner & Restaurant Mugs

Restaurants or coffee shops should opt for a vitrified ceramic for commercial use, and we offer a nice selection of promotional diner and restaurant mugs ready to take your imprint and look smart use after use.

Glass Coffee Mugs

Perfect for iced or (one of our favorites) Irish coffee, glass coffee mugs look great on a desk or conference table and make an elegant corporate gift.

Travel Coffee Mugs

Anyone with a lengthy morning commute will tell you they couldn't live without a travel coffee mug! Promotional travel coffee mugs are made of a variety of materials, such as plastic, stainless steel, and even ceramic. If your promotion is aimed at commuters, make sure the style will fit into a standard auto cup holder. Perhaps the most important feature of a travel coffee mug is the lid. Lids that offer the ability to close off the drinking spout can help prevent spills and burns, not to mention helping to keep coffee hot.

Travel Coffee Tumblers

Travel coffee tumblers differ from travel mugs in that tumblers do not have a handle but rather a non-slip surface and, in most cases, a contoured shape to make them easy to hold. Like the handle-equipped variety, a travel tumbler's lid is all-important.

Stainless Steel Coffee Tumblers and Mugs

Custom stainless steel coffee tumblers and mugs are extremely popular as promotional items because of their high perceived value. A common material for travel tumblers, stainless steel is durable enough to withstand even the harshest of morning commutes. Some styles are sleek and modern, while others are rugged and feature textural or rubber accents. Stainless steel is often paired with other materials to create a unique two-tone look; the cool silver tone complements a variety of materials, including ceramic, plastic, and even leather. Stainless steel travel coffee tumblers should be double-walled or lined with a plastic liner to help keep coffee hot, and this is ideal for thermo-insulated mugs and thermoses. Stainless steel tends to be the most expensive option for promotional coffee tumbler materials, but the initial investment can pay off in repeat impressions through frequent use.

Acrylic and Plastic Coffee Tumblers and Mugs

Most people probably don't think plastic when they think coffee mug. But promotional plastic coffee tumblers and acrylic tumblers can be a great choice, especially for travel mugs. There are a wide range of color options available to suit any occasion, including effects that couldn't be achieved in other materials. Plastics are durable and can be easily cleaned, so they can withstand frequent use. Be sure when choosing a plastic or acrylic coffee tumbler or mug to look for a style with a liner, as single-wall styles are intended for cold beverages only. There are even acrylic tumblers with stainless steel liners, so you can have the best features of both materials. And unlike most other types of promotional coffee tumblers, there are recycled and biodegradable options available.

Ceramic Coffee Tumblers

A particular style of travel coffee cup has taken the promotional world by storm in recent months. Dubbed the "not-a-paper-cup," the design of this ceramic tumbler mimics the paper cup offered at most coffee shops, complete with a silicone version of the plastic lid. Double-walled ceramic keeps coffee hot and hands comfortable, and some versions even come with a reusable sleeve. Personalized ceramic travel tumblers are ideal for environmentally-friendly promotions, but are also trendy enough to suit almost any campaign.

Paper Coffee Cups

While we hope you'll opt for reusable promotional coffee mugs whenever possible, we understand that some events and businesses call for disposable (or hopefully recyclable!) cups. We offer a variety of custom paper cups to meet your needs. They're a necessity for the restaurant industry, and they can provide the perfect finishing touch to a party or corporate event when you personalize them with your message! Remember that paper cups don't have the insulating properties of most reusable coffee mugs, so don't forget the imprinted paper coffee cup sleeves. There are even reusable versions available, like our foam coffee cup sleeve!

How to Buy Promotional Coffee Mugs

When determining the best options for your promotion, consider the following:

Type. When choosing a type of promotional coffee mug, consider your message and target audience. Do you intend for your promotional mugs to be used in the home or office, where the message will be visible primarily to the end user and those closest to them? Go for a traditional ceramic coffee mug. Does your promotion target people on the go? Opt for a personalized travel mug, as it will both suit your end user's lifestyle and allow your message to be seen by everyone they encounter.

Material. Ceramic is a mainstay coffee mug material that is highly reusable and easy to clean. Stainless steel offers an upscale look and insulating properties. Plastics and acrylics expand design options. Ceramic and biodegradable or recycled plastic options are ideal for eco-friendly promotions, and imprinted paper coffee cups are ideal for large events where reusable mugs aren't practical.

Budget. If you're on a budget, custom coffee mugs are a great choice for promoting your business. For not much more than the cost of a promotional pen, you can increase the perceived value of your promotional item and ensure that your logo will be seen again and again. Smaller budgets can benefit from the lower price points on ceramic coffee mugs. Stainless steel costs more at the outset and makes a great impression.

Grow your business, connect with clients, improve corporate unity, enhance school spirit, or spread the word with a custom promotional product from InkHead Promotional Products!

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